observation
Don’t hang your need for innovation on the false hope of serendipity
In a recent survey of senior executives, 91% say that innovation is very important or highly important to the success of the organization. At the same time, only 37% of those same executives say they have confidence in their process/methodology for innovation. In the 7 Immutable Laws of Innovation
![Don’t hang your need for innovation on the false hope of serendipity](/content/images/size/w1460/format/webp/wp-content/uploads/2011/09/istock_000003974200large-300x175.jpg)