No matter what business we are in, we are all fighting essentially the same fight—designing a product that a customer will prefer over that of our competitor. To do this, we need to constantly be aware of how our business environment is evolving, how our customers are changing, and what we need to modify in order to keep our product relevant and desirable.
While competitors think harder, start thinking laterally—the systematic method for finding breakthrough innovations hiding in plain sight.
Your innovation process is the problem, not the solution. The more you formalize creativity, the faster it disappears into the shadows. The question isn't whether your organization has an innovation underground—it's whether you have the courage to see it, embrace it, and harness its power.
Standing still in a rushing world isn't weakness—it's strategic wisdom. True visionaries master the art of saying no when innovation becomes an end rather than a means.
