Who will not buy my product because they feel something is objectionable about it

20 May 2018

Have you ever purchased a product that others hated?

Or what about the opposite .. .have you ever seen others using a product or service that you absolutely despised?

The flipside to any positive emotional connection is a negative one.

If you are producing a product or service that is inspiring enough that some people love what you are doing --- odds are there are others will actually dislike your product with an equal passion.

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Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.