The April 17th Podcast is posted …….
Segment 1: 10 Types of Innovation
– Business Model
– Networks/Alliances
– Enabling Processes
– Core Processes
– Product Performance
– Product Systems
– Service
– Channel
– Brand
– Customer Experience
Segement 2: Weak Signals
Segment 3: Killer Question
Noticing a trend is easy and almost worthless. Predicting which one reshapes a market, and acting early, is where innovation pays.
The most expensive failures don't announce themselves. They start as weak signals somebody noticed once and explained away. Second-order thinking is how you stop being that somebody.
Most innovation tools teach you how to win. Inversion thinking teaches you how to lose on purpose, so you catch the failure while you can still change course.
