Gaming and Beyond: Accessible Innovation S13 Ep50
A video game competition between siblings is one of those simple joys of childhood. But it is no simple thing when one of those children has physical limitations that have kept him from that joy. His smile when at last he can play a virtual soccer match against his sister speaks volumes. Xogo is an accessible innovation that makes things possible for the physically challenged.
Motivation and Inspiration
People with disabilities are a largely underrepresented group in the U.S. Bansen Labs, the company behind Xogo, focuses on the needs of these people. One of their goals is to make technologies accessible at a reasonable price. Their merging of business and social good is inspiring.
Ray Abel, CEO of Bansen Labs, tells us about this remarkable product. He shares what brought the company from class project to the Cable Labs Fiterator. One of the things that sets Bansen Labs apart is its unique perspective. Dalton Banks, Bansen’s Chief of Product, grew up with a person who was physically disabled. This was his inspiration behind the class project.
When it comes to accessible innovation, Ray feels that those who have a personal connection have the advantage. The result is a product that looks better, works better, has a broader range, and a lower price.
From Classroom to Living Room
When you think of gaming, you may not think life changing innovation. From its beginnings as a class project, Xogo has emerged as an innovation with a broad range of uses. This technology interface product enables people easier access to and control of home electronics.
As the Xogo technology matures, its potential uses have expanded. If you know someone who gets frustrated with technology in the home, consider Xogo. It simplifies and streamlines home electronics. Bansen Labs has created an accessible innovation that opens new worlds to people.
To learn more about Bansen Labs and Xogo, visit myxogo.com and www.facebook.com/myxogo.
