Innovation Savings: Your Input Cost
There is a reason that the percentage in this question is as high as it is. Sure, it would sound less scary and more reasonable if I asked you how you could cut your price by 5 percent, or maybe 8 percent, but that would be missing the point. If you want potentially game-changing moves […]
Innovate for Time-sensitive Customers
My wife loves to look for travel bargains. Her main goal is to save money, and she considers spending several hours comparison shopping a fair tradeoff for savings. I’m kind of the opposite; in the very rare instances when I have to make my own travel plans I all I want is to find the […]
Innovation Process: Develop…Then Design Later?
In the traditional R&D process, the product is developed and then handed off to the design team to “wrap” it and make it look pretty. The drawback is that this approach is out of date; in the last ten years consumers have become much more design-savvy. Consumers want functional, usable design that h
Innovate and Design over the Competition
No matter what business we are in, we are all fighting essentially the same fight—designing a product that a customer will prefer over that of our competitor. To do this, we need to constantly be aware of how our business environment is evolving, how our customers are changing, and what we need to m
Make Your Innovation Idea Happen, First!
A few years ago I saw a website offering a product called After the Rapture Pet Care. It claimed to offer a service for Christians concerned about the welfare of pets that would be left behind after the Day of Judgment. Subscribers were promised a network of non-Christians who’d swoop in, collect pe
Find A Way To Say ‘Yes’ To Non-Obvious Ideas
The world is made up of ‘yes’ people and ‘no’ people. We need more optimistic — more hopeful people who find a way to say yes to non-obvious ideas. During Thomas Jefferson’s presidency in the early 1800’s, he and a group of travelers were crossing a river that had overflowed its banks. Each man cros
Find A Way To Say 'Yes' To Non-Obvious Ideas
The world is made up of ‘yes’ people and ‘no’ people. We need more optimistic -- more hopeful people who find a way to say yes to non-obvious ideas. During Thomas Jefferson's presidency in the early 1800’s, he and a group of travelers were crossing a river
Innovate to Get Ahead of the Competition: The Sputnik Moment
On October 4, 1957, Russia launched a beach-ball-sized satellite named Sputnik, which orbited the Earth in just over ninety-six minutes. The previous frontrunner in the space race, the United States, was now the runner up. Our only competitor had trounced us, seemingly out of nowhere. A month later
Innovate and Adapt to The Changing Customer Base
Lately I’ve been hearing a lot about the impending retirement surge caused by baby boomers finally leaving the workplace and how it will affect changes in the tech industry. The combined worth of this market segment is roughly in the $2 trillion bracket. That’s a lot of disposable income—and a lot o
How to Stay Relevant as an Innovator
Do you sell atoms or bytes? Do you think that your answer could change over the next five years? Think about Amazon and the Kindle. Jeff Bezos asked, What is my role going to be if the nature of books changes? He realized that to stay relevant and necessary his company needed to retain control […]
