Finding Ways to Offer Underused Resources
I’m an innovation guy. It may not say so on my business card, but that’s what I do. I encourage people, whether inside HP or in my meetings with customers around the world, to accept that they and their product are going to have to change. No matter how popular and successful your work is, […]
Vision Video Of The Near Future: Diverse Thinkers Wanted
Last week, we released our fourth installment in the Near Future series of vision videos. I started creating these vision video’s back in 2006 when I was at HP. The most recent film titled The Near Future: Diverse Thinkers Wanted explores the impact of technologies on our work lives. The Future Visi
The Zero-Tolerance Consumer
The designers and engineers who work at HP face many challenges in getting their ideas signed off on. It’s a long process from an idea to a finished prototype. Before any product can hit the market, it faces one final test. I take the prototype home, give it to my wife, and say, “Tell me […]
Education and Change
About a year ago I got a call inviting me to participate in a meeting with the Department of Education because they were actively looking at ways to innovate how kids are educated. I agreed to participate in a meeting in San Francisco, and I was happy to have the opportunity to do so. My […]
The Battle for Customers
Odds are that you and your competitors are actually competing in two distinct ways. The obvious battle is the one to win customers from each other. The less obvious, but equally important, one is the battle for the resources required to produce your product. We touched on the concept of unexpected j
Pitch Timing and Selling Your Idea
Making Your Pitch Keep the pitch simple, and build it around the Guy Kawasaki Rule of 10/20/30: 10 slides, 20 minutes, nothing smaller than 30-point font. Remember that you are telling a story; you want a spokesperson who can bring the idea to life and get people excited. Practice pitching the idea
Free Shipping!
The other day my daughter Rachel ordered some shoes from Zappos. She’s used them a few times in the past, and the next morning she got an e-mail saying her shoes had been shipped overnight as a reward for being a good customer. Now, one of Zappos’ gimmicks is that shipping is always free, but […]
Brainstorming Quality Ideas
I’ve given you my system for using the Killer Questions to generate the quality ideas that lead to great innovations. Now comes your challenge: getting this information out of the book and into your organization. In this chapter I’ll give you a few essential rules for running a successful innovation
Avoiding The Habit Trap
When I was growing up, one time my grandmother baked a fantastic German Chocolate cake. I can see it now — that moist chocolate cake and rich icing. It was great and everyone in the family let her know how great it was. We devoured the cake. But from that time on, we could count […]
Avoiding the Habit Trap
When I was growing up, one time my grandmother baked a fantastic German Chocolate cake. I can see it now -- that moist chocolate cake and rich icing. It was great and everyone in the family let her know how great it was. We devoured the cake. But from that
