Building on the innovations of others

Dateline: Palo Alto, CA
Segment 1: Building on the innovations of others
Segment 2: Weak Signal – Micro-selling
Segment 3: Killer Question of the Week

Dateline: Palo Alto, CA
Segment 1: Building on the innovations of others
Segment 2: Weak Signal – Micro-selling
Segment 3: Killer Question of the Week
The government collects the real R&D split from every public company. It's locked away by federal law. Here's how to estimate it anyway.
HP used this R&D benchmark for decades and still managed to forget it. Most companies never found it.
How one flawed benchmark drove years of R&D decisions and quietly drained HP's innovation pipeline.