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Cost Benefit Analysis of Innovations

Phil McKinney
Phil McKinney

Dateline: Cupertino, CA and Albuquerque, NM
Segment 1: Cost Benefit Analysis
– What are the ‘costs’ for using your product/service?
– What are the ‘benefits’ to your user?
– Validate by observation
Segment 2: Observations from Listeners
– What ‘jar’ have you put yourself in?
Segment 3: Killer Question of the Week
Segment 4: Listener Question

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Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.


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