Creating Insanely Simple Innovations

23 Nov 2006

Dateline: Saratoga, CA

Segment 1: Insane Simplicity

Teams design the product/solution for themselves rather than the customer
Lack of emersion with the customer
Minimal early validation
Hire an anthropologist (study your customers, uncover hiden motivators and unspoken needs)
Validate early and often

Segment 2: Killer Questions of the Week

What is it about my product that makes it hard for my customers to use? What about the purchasing of my product does my customer hate?

Segment 3: Closing Thoughts

"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep"

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Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.