Current Methods Versus A Better Way To Innovate
Segment 1: Why do current methods not work?
- Most ideas are either incremental or unrealistic
- Not confidence that there aren’t better ideas
- Lack of follow-through form the list of ideas generated
- Lack of executive and management support
Segment 2: Is there a better way? Killer Innovation Approach
- Tools
- Focus the innovation search
- Ideation by using killer questions
- Rank the ideas
- Execution
- Skills
- Empathic design
- Observation skills
