da Vinci Method and Outcome Based Innovation
Dateline: Washington D.C.
Segment 1: da Vinci Method
Segment 2: Outcome Based Innovation
Segment 3: Killer Question of the Week
R&D Spending Is the Most Misleading Number in Business
The government collects the real R&D split from every public company. It's locked away by federal law. Here's how to estimate it anyway.
The Innovation Metric Bill Hewlett and Dave Packard Used
HP used this R&D benchmark for decades and still managed to forget it. Most companies never found it.
The R&D Metric Mark Hurd and HP Got Wrong
How one flawed benchmark drove years of R&D decisions and quietly drained HP's innovation pipeline.
