Skip to content

Ethnography and Life Caching

Phil McKinney
Phil McKinney

Dateline: Amsterdam
Segment 1: Using ethnography to identify ideas from your customers
– Develop holistic view of the customer needs (e.g. transportation)
– Expose and record “tribal knowledge” (things that people do automatically)
– Identify customer frustrations and areas or less than optimal efficiency.
Segment 2: Weak Signals – Life Caching
Segment 3: Killer Question of the Week

Past ShowsStudio Sessions
Phil McKinney

Phil McKinney Twitter

Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

Related Posts

How to Improve Your Abductive Reasoning Skills: The Sherlock Holmes Method

School taught you deductive and inductive reasoning. The third kind, abductive reasoning, is where new ideas come from, and it is the one AI can't do.

AI generated using Midjourney and posssibly other tools

The Customers Who Walked Away

Forty-two killer questions that survived years of testing, and the three places to aim them.

AI generated image of a customer walking out of a consumer electronics store

How One Word Steers Your Answer

The anatomy of a bad question, and what makes one great.

How One Word Steers Your Answer