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Ethnography and Life Caching

Phil McKinney
Phil McKinney

Dateline: Amsterdam
Segment 1: Using ethnography to identify ideas from your customers
– Develop holistic view of the customer needs (e.g. transportation)
– Expose and record “tribal knowledge” (things that people do automatically)
– Identify customer frustrations and areas or less than optimal efficiency.
Segment 2: Weak Signals – Life Caching
Segment 3: Killer Question of the Week

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Phil McKinney

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Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

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