Skip to content

Getting The Timing Right For An Innovation – Like a slate!

I’m a firm believer that the difference between a good idea and a great idea is getting the timing right.  There are a number of items to consider when deciding when is the right time to bring an innovation to market. For example: Is there a technology coming that will transform the experience/marke

Phil McKinney
Phil McKinney
1 min read
getting the timing right clock
Watch with chaotic numbers – time concept design

I'm a firm believer that the difference between a good idea and a great idea is getting the timing right.  There are a number of items to consider when deciding when is the right time to bring an innovation to market.

For example:

  • Is there a technology coming that will transform the experience/market?
  • Are customers ready to accept and adopt this innovation?
  • Is the sales channel mature enough to support the introduction of a new innovation?
  • Can you bring it all together at a price that will drive broad adoption?

It takes management discipline (and support) to hold off.  The constant mantra of “not yet” can wear on even the most resilient of executives.  But getting the timing wrong can mean being way ahead of the market and the result is a quickly forgotten bump in the innovation landscape.

Let's take the new slate form factor as real-world example.  The timeline for the slate that we've been working on is as follows:

  • Nov 1998 Digital Equipment Corporation (DEC) Research Group – “Virtual Book
  • May 2004 – HP Labs unveils “E-Book”
  • July 2007  – Public video demonstration of “HP Labs E-Book Device”
  • August 2009 – Video of device form factor discussion including slate
  • January 5, 2010 – Video  of my annual predictions for CES (including a prediction of the slate category)
  • January 6, 2010 – Video showing highlights of the HP slate device
  • January 7, 2010 – Video of the reveal of the HP slate at CES
  • January 10, 2010 – Video at following CES reviewing how well I did on my predictions
  • January 25, 2010 – Video demonstration of the slate device deep dive

Only time will tell if any given innovation is getting the timing right.

BlogCase Studiesbusiness innovatione-booke-readergetting the timing rightHPHP slatemarketing innovaitonproduct innovationslateTechnology

Phil McKinney Twitter

Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

Comments


Related Posts

Members Public

Is Humanity's Dependence on Technology Good Or Bad?

Humanity has created a dependency on technology, which can significantly enhance problem-solving while eroding thinking skills. The key lies in the balanced, mindful use of technology to complement rather than supplant critical thinking and cognitive skills.

Is Humanity's Dependence on Technology Good Or Bad?
Members Public

The Hidden Price of Tomorrow's Innovations

In the quest for a tech utopia, what shadows lurk behind innovation's glow? What are the untold costs and narratives masked in progress? We need to take a balanced perspective on technological utopianism so that we have a future that is not just bright but also truly beneficial for all.

The Hidden Price of Tomorrow's Innovations
Members Public

The Silent Epidemic: The Growing Problem of Digital Addiction

Despite its many conveniences, the digital world contributes to an alarming new epidemic - digital addiction. Studies reveal that an average American checks their phone almost 96 times daily, fueling concerns about our dependence on technology.

A group of teenagers all focused on the screens in their hands - digital addiction