“Weak signals” are the equivalent of a canary in a coal mine. They are the unspoken needs and wants of your customers, and they are also the arrows pointing to what your customers are going to need and want in the future.
While competitors think harder, start thinking laterally—the systematic method for finding breakthrough innovations hiding in plain sight.
Your innovation process is the problem, not the solution. The more you formalize creativity, the faster it disappears into the shadows. The question isn't whether your organization has an innovation underground—it's whether you have the courage to see it, embrace it, and harness its power.
Standing still in a rushing world isn't weakness—it's strategic wisdom. True visionaries master the art of saying no when innovation becomes an end rather than a means.
