Improve Innovation Efficiency
Dateline: Sunnyvale, CA
Segment 1: Improve Innovation Efficiency
Segment 2: Use of Analogy
Segment 3: Use of Killer Questions
R&D Spending Is the Most Misleading Number in Business
The government collects the real R&D split from every public company. It's locked away by federal law. Here's how to estimate it anyway.
The Innovation Metric Bill Hewlett and Dave Packard Used
HP used this R&D benchmark for decades and still managed to forget it. Most companies never found it.
The R&D Metric Mark Hurd and HP Got Wrong
How one flawed benchmark drove years of R&D decisions and quietly drained HP's innovation pipeline.
