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Improve Innovation Efficiency

Phil McKinney
Phil McKinney

Dateline: Sunnyvale, CA
Segment 1: Improve Innovation Efficiency
Segment 2: Use of Analogy
Segment 3: Use of Killer Questions

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Phil McKinney

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Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

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Noticing a trend is easy and almost worthless. Predicting which one reshapes a market, and acting early, is where innovation pays.

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The most expensive failures don't announce themselves. They start as weak signals somebody noticed once and explained away. Second-order thinking is how you stop being that somebody.

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Most innovation tools teach you how to win. Inversion thinking teaches you how to lose on purpose, so you catch the failure while you can still change course.

Image of inversion thinking - showing Phil McKinney inverted.