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Innovating to win in the ‘experience economy’

Phil McKinney
Phil McKinney

Topic: How to innovate in order to win in the ‘experience economy’
Intro: Given the shift from ‘product focus’ to ‘experience focus’, how should a company think about the experience model (compared to overall value chain of – commodities, goods, services, experience). What comes after experience?
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Phil McKinney

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Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

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