Outcome Driven Innovation and Innovation Budgets

Dateline: Washington D.C.
Segment 1: Outcome Based Innovation (based on Anthony Ulwich’s book What Customers Want … see info at bottom …)
– Identify “jobs” being performed
– Identify customer metrics (how they measure satisfaction)
– Have customer identify importance
– Have customer identify satisfaction (with current solutions)
– If “low” importance and “high” satisfaction, then the market is “over served”
– If “high” importance and “low” satisfaction, then the market is “under served”
– Both are opportunities for innovation
Segment 2: Innovation Budget
– No corrolation with R&D budget and impact on sales or revenue
– There is a corrolation with R&D budget and impact on margin
– It’s not just about budget but also the “innovation process” used
Segment 3: Killer Question of the Week
Note: I will be at CES (Consumer Electronic Show) the end of this week. If you will be in Las Vegas, drop me an email and lets see if we can meet.