Prioritizing Your Ideas

Segment 1: Prioritizing Your Ideas

1. - Rank your ideas by scoring them against the 5 Key Question
2. - Assign an estiamte of when the idea will become a product
   • 3 timeline buckets (example: 1-2 yrs, 3-5 yrs, +5 yrs)
   • If on the border, round up!
3. - Rank order the ideas based on their score (first step) within each timeline bucket
   • Forces you to spread the risk and rank ideas in each risk catagory (e.g. time)
   • Challenges you to ensure you have ideas in each bucket
4. - Within each bucket, review to ensure:
   • Ideas are aligned with current and emerging trends
   • Ensure you will have a contribution to make (align with big "R" research)
5. It’s all about execution

Segment 2: Killer Questions Of The Week

Can you execute against the best ideas?

1. Do we have the structural attributes to be a shaper?
2. Can we get our groups excitied?
3. Will senior management support it?

Segment 3: Closing Thought

"It is common sense to take a method and try it.  If it fails, admit it frankly and try another.  But above all, try something."  Franklin D. Roosevelt