Ranking Ideas & Customer Segments
How to Recognize Failure Patterns: How HP Quit and Apple Won
A partner named exactly how HP would lose, four years early. HP quit. Apple didn't. Here are the four failure patterns behind both calls.
How to Improve Your Abductive Reasoning Skills: The Sherlock Holmes Method
School taught you deductive and inductive reasoning. The third kind, abductive reasoning, is where new ideas come from, and it is the one AI can't do.
The Customers Who Walked Away
Forty-two killer questions that survived years of testing, and the three places to aim them.
