Scenario Planning & Computer Gaming

Killer Innovations Podcast for Monday, June 6th 2005
Dateline: Washington D.C.
Segment 1: Scenario Planning
Questions to help your thinking around multiple futures . . . .

1. What is the “perfect” future for your business?
2. What are the 5 challenges you will face if the “perfect” future comes to pass?
3. What would be the indicators that predict your “perfect” future is about to emerge?
4. What is the “nightmare” future for your business?
5. What are the 5 challenges you will face if the “nightmare” future comes to pass?
6. What would be the indicators that predict your “nightmare” future is about to emerge?
7. After you’ve looked at the “perfect” and “nightmare” futures, do the same for your “most likely” future.
8. What strategies would you implement that would better prepare you for all of the futures you’ve looked at?
   Segement 2: Computer Gaming
   Source of gaming marketing data
   Segment 3: Killer Question of the Week