What is your organization’s philosophy about design and development? Do you keep everything in-house, or do you outsource as needed? There are two schools of thoughts on this. By keeping the design process in-house, a company can build a sense of continuity and cohesion that links the entire family
I started collecting the Killer Questions when I was in my short-lived “retirement” early in 2001. As I relaxed in the Virginian countryside, my mind started to flash back to various experiences I’d had during my working life. Over the course of the preceding twenty years I’d seen dozens of highly i
One of the most interesting aspects of how Kroger uses the Killer Questions is that they’ve worked to implement a Killer Question mentality. The employees understand that a Killer Question is about learning/seeing/considering something you wouldn’t have learned/seen/considered otherwise. They incorp
I don’t know what your needs are. I don’t know what drove you to pick up Beyond The Obvious, read it, and (hopefully) work through the exercises. It’s possible you weren’t completely sure of your needs at the beginning of the book either. However, you should now have a sense of how you can use […]
What are the unshakable beliefs in my industry about what customers want? What if the opposite where true?
Its easy when we are being successful to stick our heads in the sand and believe our own PR. We can easily brush off minor threats with the argument that the customer wouldn’t go for whatever was being offered. We hold on to the belief that we know best what trade-offs they are not willing to make.
When you think of “ease of assembly”, you normally don’t think of furniture. The first challenge in trying to figure out how to get the pieces home before you can event start. Then you have to decipher the instructions only to end up with something that doesn’t look like what you saw in the store an