Segment 1: Fast Prototyping
Fast (hours, days) versus rapid (weeks, months)
Fast prototypes are not functional
Focus on early and quick customer feedback
Fast prototypes are built by the inventors and not ‘model’ builders
Segment 2: Example of a Killer Innovation
Segment 3: Killer Question of the Week
Noticing a trend is easy and almost worthless. Predicting which one reshapes a market, and acting early, is where innovation pays.
The most expensive failures don't announce themselves. They start as weak signals somebody noticed once and explained away. Second-order thinking is how you stop being that somebody.
Most innovation tools teach you how to win. Inversion thinking teaches you how to lose on purpose, so you catch the failure while you can still change course.
