Geoffrey Moore: What it takes to be an innovation leader
This weeks Killer Innovations Podcast is a phone interview with Geoffrey Moore.
Geoffrey is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises. Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
, has become required reading in universities around the world.
We discussed a wide range topics including:
- How organizational dynamics (corporate antibodies) block innovation
- Why innovation success requires CEO and Board support.
- Why the direct CEO sponsorship is required an innovation effort (can’t be delegated)
- Why an organization should only focus on one innovation effort a time. Not 2 or 3.
- How Steve Jobs used the “hour glass” approach to innovation
- The best culture of innovation is “mission/cause” based
- The decline of the HP culture
- What are the “next things” that VC’s are looking at
