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Get Focused On Your Search For Breakthrough Innovations

Phil McKinney
Phil McKinney
searching for ideas,innovation search,focus your search, searching, ideas,looking for ideas,looking for innovations

Segment 1: Having A Focus For Your Innovation Search

Where to focus?

  • Moving into new competitive arenas
  • Expansion into new geographies
  • Improvement in industry structure
  • Innovation in value delivery system
  • Innovation in products and services
  • New or existing customers

What customer segments that should be the focus of the innovation?

  • YUPPIES
  • YUFFIES
  • MOBY/DOBY
  • WOOFS
  • SKIPPIES
  • “Sandwichers”

Listen to the podcast to hear the definitions of the above segments.

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Phil McKinney

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Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

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