Dateline: Palo Alto, CA via New Orleans
Segment 1: Katrina Innovations
– McGyver Effect
– Crisis as a catalyst for innovations
Segment 2: N/A
Segment 3: Killer Questions of the Week
– Reverse Killer Questions
Without a clear definition, innovation investment is meaningless.
The government collects the real R&D split from every public company. It's locked away by federal law. Here's how to estimate it anyway.
HP used this R&D benchmark for decades and still managed to forget it. Most companies never found it.
