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Storytelling & Weak Signals – How to use storytelling to ignite passion for your ideas

Phil McKinney
Phil McKinney

Dateline: Sacramento, CA
Segment 1: Storytelling as a way to build support for your idea
A good “story” needs to …
– Connectedness – Link audience to the idea via a protagonist
– Strangeness – must violate the listeners expectations
– Comprehensibility – allow the listener to gain a better understanding
Segment 2: Weak Signals
– Using the more experienced employees of an organizations as a source for new ideas
Segment 3: Killer Question of the Weak
MP3 for July 3rd Show
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Phil McKinney

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Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

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