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You Knew Before I Did

I built a brand for twenty years. Then I searched for it.

An image that represent the concept of my avoiding the answer from looking at myself. A mirror.

Innovating A Brand: The Do's Don'ts and Pitfalls

Download Innovating_A_Brand_S11_Ep28.mp3 [social align="center"] When someone says innovation, most default to products or services but innovation can be applied to anything. In this weeks, show, we will take a look at innovating a brand. Our guest, Michael Mendenhall, will share his thoughts

diamonds De Beers

Interview with Michael Mendenhall on Brand Innovation

Michael Mendenhall appeared on the Oct 11, 2015 show Michael is the Chief Marketing and Chief Communications Officer at Flextronics. Previously, he served as the Chief Marketing & Communications Officer and Executive Vice President of Fusion-io, Inc. From 2007 through 2011, he served as Global Chief Marketing Officer and Senior

Michael Mendenhall - Flextronics CMO

Brand Innovation at HP

Back in 2008, the HP corporate marketing teams were tasked to drive a brand innovation project. To my surprise, since it was never made public, the Brand New blog wrote a fairly lengthy blog post on the project and pointed readers to Moving Brands who was part of the team.  Moving Brands has posted

brand innovation hp

Unique

This last weekend, my son and I were out grocery shopping.  A unique experience for two bachelors since my wife is still in Virginia selling the house.  As we walked down the shopping aisle, I couldn’t help but notice the lack of differentiation.  Have you ever noticed the growing number of brands f

Unique

Word of Mouth

Word of mouth is a powerful way to “spread the word”. In a recent article that was posted on the Customer Evangelists Blog. The numbers say it all …. 56: The average number of times an American discusses brands in ordinary conversations every week. 72%: The percentage of brand-related opinions deliv

Word of Mouth