Sounds like a silly question, doesn't it? It's not. We are bombarded with visual logo's that help sell a brand – why not audio? In the last few years, audio logo's (sound branding) have become THE thing to have in the brand arsenal with the objective of becoming the “hook” to get people to pay attention. One example of an audio logo is the Intel “bong” (audio).
Through some connections, I was introduced to Audiodraft. They have created a site and business model that crowdsources producers/musicians to create professional audio that can be used for branding, advertising, etc. They made their pitch – I was intrigued but not fully convinced that you could use this approach to create music so I agreed that they could use me as a test subject.
So, we ‘ve setup a real project (real objectives with real money behind it) to create a an audio logo for me. The question (you know me, its always about the question) to be answered is: What do (should) I sound like? What audio “signature” should be played on the audio/video podcast and when I'm being introduced on stage, etc? Can someone (or a team) create a high quality audio logo for an individual?
So here is your chance … you get to hear, vote and influence what I'm going to “sound like” as we go through the process together. How do you participate?
- Visit the project page to see if any artists have submitted a sample.
- If so, vote and leave your comments (you will need to register)
- Check back daily so you can provide feedback as the project progresses.
- The artist that creates the best audio logo gets paid!
If your a musician, feel free to submit ideas to the site.
Do you think crowdsouricing “creative” deliverables is the future?? Let me know your thoughts by leaving a comment below ….
Phil McKinney Newsletter
Join the newsletter to receive the latest updates in your inbox.