ideas
Who will not buy my product because they feel something is objectionable about it
Have you ever purchased a product that others hated? Or what about the opposite .. .have you ever seen others using a product or service that you absolutely despised? The flipside to any positive emotional connection is a negative one. If you are producing a product or service that is inspiring
What Industries Are Analogous To Ours
No matter what business we are in, we are all fighting essentially the same fight—designing a product that a customer will prefer over that of our competitor. To do this, we need to constantly be aware of how our business environment is evolving, how our customers are changing, and
How Can I Take Advantage Of Emerging Trends And Fads
“Weak signals” are the equivalent of a canary in a coal mine. They are the unspoken needs and wants of your customers, and they are also the arrows pointing to what your customers are going to need and want in the future.
What Customer Segments Will Emerge In 5 Years
With any radical idea you will see the corporate antibodies come out of the woodwork, giving all the standard reasons why the idea will “never happen.” Remember, the fundamental assumption of the corporate antibody is that the future will be the same as today. Your customers are going to change.
Why Do We Back The Wrong Ideas? S13 Ep33
Download Why_Do_We_Back_The_Wrong_Ideas_S13_Ep33.mp3 When it comes to looking and selecting the right ideas to get behind, we all suffer from biases and blind spots. When you look at the success rate for venture capitalists, the only expect to have one hit out
Skipping College To Start A Business S13 Ep19
Download Skipping_College_To_Start_A_Business_S13_Ep19.mp3 What would you think if your child, grandchild, niece or nephew came to you and said that they were skipping college to start a business? Almost a year ago, I interviewed Nick Titus who was soon to be a High
10 Ways to Unleash Your Creativity Today
If you want to make your business as innovative as possible, you need lots of creativity and ingenuity. But how do you harness these qualities? Many people struggle to come up with creative new ideas or to think in untraditional ways. Here are some clear and actionable techniques to unleash your cre
What Innovation Resources Are Needed to Thrive?
You can’t make a return if there’s no investment of resources. This is true of every business venture, and it is even more true when it comes to innovation. But innovation isn’t easy. It can tempt for many businesses to focus on innovation and instead encourage steady, incremental growth, which is l
Innovation Culture: What Does it Mean and Why Does it Matter?
Innovation doesn’t happen on its own. If you truly want to innovate throughout your company, you must create a cultural innovation that encourages cooperation, rewards creativity, and fosters a positive working style that creates more opportunities for every individual. Culture is one of the 7 Immut
Innovation in Africa: Challenges and Opportunities
While for centuries, Africa has been seen as the “dark continent,” it is quickly becoming a hotbed of innovation, and smart investors are taking notice. Many challenges remain, but it’s safe to say that the seed of innovation in Africa has been planted. “The best time to plant a tree was 20 years ag
