“Weak signals” are the equivalent of a canary in a coal mine. They are the unspoken needs and wants of your customers, and they are also the arrows pointing to what your customers are going to need and want in the future.
Most innovation tools teach you how to win. Inversion thinking teaches you how to lose on purpose, so you catch the failure while you can still change course.
First principles thinking is the most talked-about skill in innovation. It's also the most misunderstood. Here's what it actually looks like.
Mindjacking doesn’t always come from outside. Sometimes you watch it happen in real time and still can’t stop it.
