Why do smart leaders consistently make terrible choices about breakthrough ideas?
After 30 years making high-stakes innovation decisions—from co-founding and taking a company public to serving as HP's CTO and now leading CableLabs as CEO—I've decoded the decision-making patterns that separate breakthrough choices from costly mistakes.
Now I share what I've learned through Studio Notes (weekly essays) and Studio Sessions (video and audio)—real frameworks for innovation decision-making that actually work under uncertainty.
I believe every leader can make better innovation decisions. You just need frameworks that account for how strategic choices actually get made, not how they should get made.
Subscribe to Studio Notes — weekly insights on why smart leaders make terrible decisions about breakthrough ideas, and how to avoid the same mistakes.
The Innovation Metric Bill Hewlett and Dave Packard Used
HP used this R&D benchmark for decades and still managed to forget it. Most companies never found it.
PayPal Spends $3 Billion on R&D. Almost None of It Is Research.
Enrique Lores just inherited a research gap a decade in the making. Here's what it will take to fix it.
The R&D Metric Mark Hurd and HP Got Wrong
How one flawed benchmark drove years of R&D decisions and quietly drained HP's innovation pipeline.
You Knew Before I Did
I built a brand for twenty years. Then I searched for it.
They're Everywhere
And we finally have a word for them.
How To Build a Decision System That Protects Your Thinking
The best decision-makers aren't smarter. They control when, where, and how they decide. Here's the system that makes that possible.
Elliott Is Inside HPE. We All Know What Happens Next.
The hidden ways activist investors destroy innovation, and what CEOs, Boards, and shareholders can do about it.
How To Quit Defending Decisions You Know Are Wrong
The reason you can't let go isn't logic. It's that quitting would threaten who you believe you are.
