Innovation
These essays on innovation cover a wide range of topics, from the basics of innovation to detailed case studies and examples. Each essay is designed to give readers an understanding of the principles that drive innovation while providing practical advice on creating successful innovations. Through these essays, I aim to help readers better understand the process of innovation and use it more effectively in their own lives.
Who complains about my product
A few years ago, a passenger complaint letter to Virgin Atlantic circulated around the web. It was very long, fully illustrated with photos, clearly somewhat tongue-in-cheek, and very funny, but it made a few good points about the bad food and surly service this particular passenger had experienced. Almost three
What input, if reduced, would allow me to cut the price by 25 percent
There is a reason that the percentage in this question is as high as it is. Sure, it would sound less scary and more reasonable if I asked you how you could cut your price by 5 percent, or maybe 8 percent, but that would be missing the point. If
Politics of Innovation: How Should Politicians Think About Innovation? S14 Ep16
Download Politics_of_Innovation_How_Should_Politicians_Think_About_Innovation_S14_Ep16.mp3 The pressure is intense in the U.S. government to get innovation efforts underway. “Beltway bandits” riddle proposals with “innovation” in hopes of securing contracts. Politicians believe it will solve all the problems. This politics of innovation
Who do I not want to use my product now, but may want to in the future
We tend to assume that any customer is a good customer. However, if you find that you’re working like crazy and have a solid and reliable customer base, but you’re still not making the profits you expected, then ask the Killer Question, Who do I not want to
Who is using my product in a way I never intended and how
Once a product has sold, it’s pretty much out of your control. You may have an idea why people will buy it, and what they’ll do with it, but the most you can ever do is guess. So why are you assuming that you know what your customer
Look in New Directions to Create the Unexpected and Spark Innovation S14 Ep14
Download Look_in_New_Directions_to_Create_the_Unexpected_and_Spark_Innovation_S14_Ep14.mp3 At the Innovation Boot Camp, I had a chance to talk with Kym McNicholas. We’ve both been traveling. Kym’s made stops in Europe and Asia to promote medical innovations. I’ve driven 12,
Inspiring Innovation: A 5 Minute Challenge
Inspiring innovation seems more like an art than any kind of skill or science. The sudden spark that results in an exciting new idea seems random – like it came out of the blue. Studies have shown what seems random was actually inspired by something your did, read or saw in the past. Inspiring Innov
Can I recombine existing components to create new products for customers I don’t currently serve?
Magazine publishers are in the same predicament as the book-publishing and recording industries before it. How do you keep your customers believing that your content is worth paying for when there is endless free content available on the Internet? Some fashion magazines are experimenting with making their print issues feel
Can I create an on-demand version of the product?
Do you need to have a finished product in order to make a sale? Is there any way that not offering a finished product would actually give you an advantage, or even become a selling point? My children have long since outgrown toys, but my grandkids have more than once
Copycat Innovation and the Ethical Innovator S14 Ep12
Download Copycat_Innovation_and_the_Ethical_Innovator_S14_Ep12.mp3 This year at South by Southwest (SXSW), I facilitated a discussion on neurodiversity hiring. This is part of my work with Hacking Autism. SXSW is a multi-week event, part music festival, part innovation reveal. It’s where big names like
