Studio Sessions
The podcast and YouTube channel, running since 2005: over a thousand episodes teaching lived innovation thinking to anyone who wants it, free.
Ranking Ideas & Customer Segments
Download philmckinney_2005_04_13.mp3
Killer Innovation Workshop – How to organize and run one
Download philmckinney_2005_04_10.mp3
Killer Questions – How does the quality of the question improve the quality of the idea?
Download philmckinney_2005_04_03.mp3 I just posted a new podcast titled “Killer Questions”. The basic precept is that the difference between “good ideas” and “great ideas” is in the quality of the questions being asked. Rather than asking the typical “brainstorming” questions such as: * Come up with a
Innovating to win in the ‘experience economy’
Download philmckinney_2005_03_26.mp3 Topic: How to innovate in order to win in the ‘experience economy’ Intro: Given the shift from ‘product focus’ to ‘experience focus’, how should a company think about the experience model (compared to overall value chain of – commodities, goods, services, experience). What comes after
Barriers to Innovation: The challenges or barriers that slow down or prevent the innovation process
Download philmckinney_2005_03_22.mp3