Skip to content

The 90-Second Rule

Phil McKinney
Phil McKinney
1 min read
The 90-Second Rule

Ever wondered why simple decisions feel like defusing a bomb? In this week's episode, we unpack the 90-Second Rule – a game-changing approach to conquering decision paralysis that's transforming how top performers work.

Did you know you lose an average of 37 minutes overthinking each important decision? Multiply that by dozens of decisions per day, and you're wasting weeks of your life each year to mental paralysis. But what if you could make better decisions in just 90 seconds?

We dive deep into the neuroscience of decision-making, revealing why your brain treats choosing lunch like it's choosing a career path. You'll discover the surprising link between decision fatigue and poor choices, and learn a counter-intuitive technique used by successful leaders to make faster, better decisions.

Plus, we'll show you exactly how to implement this system in your daily life, with real examples from work, creative projects, and personal situations.

Ready to transform your decision-making? Our member community gets access to the complete decision-making toolkit, including:

  • Monthly Q&A sessions
  • Decision-making templates
  • Priority topic requests
  • Behind-the-scenes content

Support the creation of more science-backed productivity content by joining us on Patreon at https://www.patreon.com/philmckinney. Your membership helps us continue bringing you strategies that actually work.

Listen now to stop overthinking and start doing. 🎧

To learn more about the 90-second rule, listen to this week's show: The 90-Second Rule.

Studio SessionsPast Shows90-second rule

Phil McKinney Twitter

Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.


Related Posts

How to Improve Your Weak Signal Judgment

Noticing a trend is easy and almost worthless. Predicting which one reshapes a market, and acting early, is where innovation pays.

How to improve your judgement on which weak signal to act on

How to Improve Your Second-Order Thinking Skills

The most expensive failures don't announce themselves. They start as weak signals somebody noticed once and explained away. Second-order thinking is how you stop being that somebody.

Second-order thinking

How to Improve Your Inversion Thinking Skills

Most innovation tools teach you how to win. Inversion thinking teaches you how to lose on purpose, so you catch the failure while you can still change course.

Image of inversion thinking - showing Phil McKinney inverted.