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The 90-Second Rule

Phil McKinney
Phil McKinney
— 1 min read
The Innovators Studio podcast cover art: The 90-Second Rule

Ever wondered why simple decisions feel like defusing a bomb? In this week's episode, we unpack the 90-Second Rule – a game-changing approach to conquering decision paralysis that's transforming how top performers work.

Did you know you lose an average of 37 minutes overthinking each important decision? Multiply that by dozens of decisions per day, and you're wasting weeks of your life each year to mental paralysis. But what if you could make better decisions in just 90 seconds?

We dive deep into the neuroscience of decision-making, revealing why your brain treats choosing lunch like it's choosing a career path. You'll discover the surprising link between decision fatigue and poor choices, and learn a counter-intuitive technique used by successful leaders to make faster, better decisions.

Plus, we'll show you exactly how to implement this system in your daily life, with real examples from work, creative projects, and personal situations.

Ready to transform your decision-making? Our member community gets access to the complete decision-making toolkit, including:

  • Monthly Q&A sessions
  • Decision-making templates
  • Priority topic requests
  • Behind-the-scenes content

Support the creation of more science-backed productivity content by joining us on Patreon at https://www.patreon.com/philmckinney. Your membership helps us continue bringing you strategies that actually work.

Listen now to stop overthinking and start doing. 🎧

To learn more about the 90-second rule, listen to this week's show: The 90-Second Rule.

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Phil McKinney Twitter

Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.


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