What Customer Segments Will Emerge In 5 Years

7 Apr 2018 — 1 min read

With any radical idea you will see the corporate antibodies come out of the woodwork, giving all the standard reasons why the idea will “never happen.” Remember, the fundamental assumption of the corporate antibody is that the future will be the same as today.

Your customers are going to change. It’s that simple. Don’t let others’ hesitation keep you from pursuing the changes you and your company will need to make to be ready for the unavoidable changes in your customer.

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Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.