Corporate Corruption Of Innovation
Segment 1: Corporate Corruption Of Innovation
Phases of corporate adoption of innovation
- Ignore – hope that it goes away
- It’s for others – not an issue for us
- Maybe its something we should look into
- URGENT – We are behind
Chief Innovation Officers does not equal innovation
How do you know if an organization is serious about innovation?
- Have interlatized the importance of innovation
- Has adopted innovation metrics that are transparent to everyone
- Have allocated dedicated resources (headcount, budget)
If a company wants to make innovation a core pf their culture and business success
- Find the hidden creative individuals within the organization. Give them the green light to come out of hiding.
- Find successess – no matter how small
- Find Failures
- Tell Stories
- Allocate resources
- Set targets
The objective of the organization adopting innovation is NOT TO:
- create a new department/organization for the sake of creating turf/control
- Creating red tape — that will come
- Faking the results by finding metrics that make you look good
The objective of the organization adopting innovation is TO:
- Find those "creatives" already in the organization and support them
- Motivate your people
- Ignite the passion
- Have REAL impact with REAL results
Segment 2: Killer Question of the Week
"What assumptions do we have about how we create new ideas/products/services?"
Segment 3: Closing Thoughts
"Change before you have to." Jack Welch’s
