In this month's Visions Magazine, a publication of the Product Development & Management Association (PDMA), Mike Docherty authored an article “A Primer on Open Innovation“. In it, he predicts that ‘open innovation' models will increasingly be recognized as the next big thing in innovation management practices. Beyond just theory, the article focuses on the importance of successfully implementing the model… including the organizational challenges that this ‘outside-in' approach presents.
Mike's Blog is www.innovation.net
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