design
Fuel for your design inspiration
Back in my architecture days, I would collect photo’s, rip pages out of architecture magazines and collect trinkets that provided the design inspiration I needed to complete the class projects. Since then, I’ve kept it up but moved from the physical to the virtual not to mention going from architec
Brand Innovation at HP
Back in 2008, the HP corporate marketing teams were tasked to drive a brand innovation project. To my surprise, since it was never made public, the Brand New blog wrote a fairly lengthy blog post on the project and pointed readers to Moving Brands who was part of the team. Moving Brands has posted
Smart Touch Wall
The Smart Touch Wall resulted from a personal ask from Richard Edelman to create the technology for the lobby of Edelman’s new headquarters at 250 Hudson St, New York.
Woman and technology … part 2
When things go wrong with technology (like that never happens!), men and woman react differently.
Could you standardize a custom product?
Target’s (TGT ) focus on value brough unique products to the average consumer with their design-for-the-masses housewares by big names such as Philippe Starck and Cynthia Rowley. So how did Target transform what has been highly customized products for the rich and famous and bring it to the masses?
Setting The Right Innovation Focus
If you are a regular reader of the blog and/or listener of the podcast, your familiar with the basic foundation of the Killer Innovations approach is to define the area of focus for an innovation and then ask the “right question” (If you are not, go have a listen). I’ve covered the topic of […]
Can Design Increase Your Likelihood For Success?
The UK Design Council has a new case study up, on how design was used to prop up declining sales of steam irons as well as competing with cheaper asian imports. Here’s a snippet. The product was based on detailed analysis of the market which highlighted two areas for product innovation which would p
