Skip to content

Can Design Increase Your Likelihood For Success?

The UK Design Council has a new case study up, on how design was used to prop up declining sales of steam irons as well as competing with cheaper asian imports. Here’s a snippet. The product was based on detailed analysis of the market which highlighted two areas for product innovation which would p

Phil McKinney
Phil McKinney
1 min read
Can Design Increase Your Likelihood For Success?

The UK Design Council has a new case study up, on how design was used to prop up declining sales of steam irons as well as competing with cheaper asian imports. Here's a snippet.

The product was based on detailed analysis of the market which highlighted two areas for product innovation which would provide real benefit for consumers: making it faster and easier to fill the steam iron with water, and improving stability through reduced weight and bulk.



‘Irons are one of the few products displayed unpacked on retailers shelves,' says product designer and Seymourpowell co-founder Dick Powell. ‘This means they must express brand values and communicate functionality clearly and persuasively through product design.'

From Core77 Blog …

KI Comment: Design is the ‘creative economy' differentiator that every company needs to embrace if they are to win.
Blogcreative economydesignInnovationproduct innovation

Phil McKinney Twitter

Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

Comments


Related Posts

Innovation's Underground Economy

Your innovation process is the problem, not the solution. The more you formalize creativity, the faster it disappears into the shadows. The question isn't whether your organization has an innovation underground—it's whether you have the courage to see it, embrace it, and harness its power.

Innovation's Underground Economy

The Courage to Create Nothing

Standing still in a rushing world isn't weakness—it's strategic wisdom. True visionaries master the art of saying no when innovation becomes an end rather than a means.

The Courage to Create Nothing

The Innovation Crisis: How We're Stifling Our Children's Creative Potential—And How to Set It Free

A 12-year-old entrepreneur highlights the gap between education and innovation. What happens when we value answers over inquiry, and how might we unlock our children's natural creative abilities?

The Innovation Crisis: How We're Stifling Our Children's Creative Potential—And How to Set It Free