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group think

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If You Want To Innovate Then Avoid The Herd: Groupthink Leads to Bad Decisions

Research on small groups has found that people in groups tend to “like” people who are most like them. They establish norms or limits to behavior to make sure similarity and harmony are nurtured or even enforced. This normal group behavior (the effects of groupthink) can turn into a problem because

Define groupthink group think