Innovation
These essays on innovation cover a wide range of topics, from the basics of innovation to detailed case studies and examples. Each essay is designed to give readers an understanding of the principles that drive innovation while providing practical advice on creating successful innovations. Through these essays, I aim to help readers better understand the process of innovation and use it more effectively in their own lives.
What will future customers’ buying criteria be
A big part of any business is being aware of, and responding to, the life cycles of the industry and its customers. Some of these are easy to see; you only need a cursory understanding of the effect of OPEC on gas prices in the early ’70s to understand why
Who will not buy my product because they feel something is objectionable about it
Have you ever purchased a product that others hated? Or what about the opposite .. .have you ever seen others using a product or service that you absolutely despised? The flipside to any positive emotional connection is a negative one. If you are producing a product or service that is inspiring
What Industries Are Analogous To Ours
No matter what business we are in, we are all fighting essentially the same fight—designing a product that a customer will prefer over that of our competitor. To do this, we need to constantly be aware of how our business environment is evolving, how our customers are changing, and
Startup meets BigCo - the Confluence of Innovation in Cincinnati S14 Ep9
Download Startup_meets_BigCo_-_the_Confluence_of_Innovation_in_Cincinnati_S14_Ep9.mp3 When civic and business leaders have a meeting of the minds, amazing things can happen. Cincinnati is home to several major corporations and health care organizations. The demand is high for tech innovation. This midwestern city
How Can I Take Advantage Of Emerging Trends And Fads
“Weak signals” are the equivalent of a canary in a coal mine. They are the unspoken needs and wants of your customers, and they are also the arrows pointing to what your customers are going to need and want in the future.
What Customer Segments Will Emerge In 5 Years
With any radical idea you will see the corporate antibodies come out of the woodwork, giving all the standard reasons why the idea will “never happen.” Remember, the fundamental assumption of the corporate antibody is that the future will be the same as today. Your customers are going to change.
No Entrepreneur is an Island: Mentoring, Networking, Sharing S13 Ep52
Download No_Entrepreneur_is_an_Island_Mentoring_Networking_Sharing_S13_Ep52.mp3 Walt Disney said, “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Marco Carvalho would like to share this lesson with a fellow
Innovation Through Collaboration S13 Ep49
Download Innovation_Through_Collaboration_S13_Ep49_UPDATED.mp3 Innovation can spring out of ideating beyond your own needs. Look to others’ challenges to shine a light on prime areas for innovation. Innovation can also come from dire need. Both cases push innovators to ask questions. What can I do to
Why Do We Back The Wrong Ideas? S13 Ep33
Download Why_Do_We_Back_The_Wrong_Ideas_S13_Ep33.mp3 When it comes to looking and selecting the right ideas to get behind, we all suffer from biases and blind spots. When you look at the success rate for venture capitalists, the only expect to have one hit out
9 Common Questions About Innovation S13 Ep31
Download 9_Common_Questions_About_Innovation_S13_Ep31.mp3 Over the years, I noticed that I seem to get a similar set of questions from the participants at my talks, workshops, and innovation boot camps. What this tells me is that there are a set of common questions about innovation
