Skip to content

What will future customers’ buying criteria be

Phil McKinney
Phil McKinney
1 min read
What will future customers’ buying criteria be

A big part of any business is being aware of, and responding to, the life cycles of the industry and its customers.

Some of these are easy to see; you only need a cursory understanding of the effect of OPEC on gas prices in the early ’70s to understand why cars became more fuel efficient in that decade.

Other reasons are harder to see.

Some criteria can be “faddish,” based on things such as color or brand.

Others are based on external influences.

For years the cell-phone industry fought to offer the smallest, thinnest possible phone.

That’s what customers wanted.

Now those same customers are prioritizing access to the web over the size of the phone.

This has reversed what was seen as a key and unshakable evolution trend toward smaller phones.

Now customers want larger phones with bigger screens.

Sometimes trends can be reversed by something completely outside your control.

Something that changes the buying decision.

What will these same consumers want as they get older?

Will full web access and streaming music and video be a priority, or will their needs change as their eyesight and hearing fade?

Remember the cycle part of “life cycle.”

You may lose the connection with your customers at certain stages of their lives but regain it later.


Phil McKinney Twitter

Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.


Related Posts

Members Public

How to Manage Cognitive Load and Optimize Your Thinking

Did you know your brain can overload like a computer with too many tabs open? This phenomenon, termed 'cognitive load,' can decrease focus, retention, and overall performance.

Image of a brain that overloaded. AI Generated.
Members Public

Stop Being That Complainer and Elevate Your Creative Power

Is complaining sabotaging your creativity and innovation? Learn how excessive negativity can control your life, and discover powerful strategies that can help you break free for a happier existence.

Image of a digital satisfaction survey.
Members Public

The Surprising Effects of Gratitude

Did you know a simple 'thank you' can radically transform your workplace? Research reveals that regular expressions of gratitude can decrease turnover rates, boost morale, and even foster innovation. Show appreciation for your team and watch the positive effects!

The Surprising Effects of Gratitude