weak signals
Weak Signals
“Weak signals” are the equivalent of a canary in a coal mine. They are the unspoken needs and wants of your customers, and they are also the arrows pointing to what your customers are going to need and want in the future, even if they themselves don’t know it yet. If you pay attention to […]
The Importance of Stories and Storytelling To Innovation S11 Ep27
Guest: Peter Guber Peter was the guest on the September 27, 2015 show Topics: Storytelling * Why are stories so important? * What's the difference between a good story and a great story? * How should we think about the audience and the relationship we have with them? * Have you ever
