creativity
What will future customers’ buying criteria be
A big part of any business is being aware of, and responding to, the life cycles of the industry and its customers. Some of these are easy to see; you only need a cursory understanding of the effect of OPEC on gas prices in the early ’70s to understand why
Who will not buy my product because they feel something is objectionable about it
Have you ever purchased a product that others hated? Or what about the opposite .. .have you ever seen others using a product or service that you absolutely despised? The flipside to any positive emotional connection is a negative one. If you are producing a product or service that is inspiring
What Industries Are Analogous To Ours
No matter what business we are in, we are all fighting essentially the same fight—designing a product that a customer will prefer over that of our competitor. To do this, we need to constantly be aware of how our business environment is evolving, how our customers are changing, and
How Can I Take Advantage Of Emerging Trends And Fads
“Weak signals” are the equivalent of a canary in a coal mine. They are the unspoken needs and wants of your customers, and they are also the arrows pointing to what your customers are going to need and want in the future.
What Customer Segments Will Emerge In 5 Years
With any radical idea you will see the corporate antibodies come out of the woodwork, giving all the standard reasons why the idea will “never happen.” Remember, the fundamental assumption of the corporate antibody is that the future will be the same as today. Your customers are going to change.
No Entrepreneur is an Island: Mentoring, Networking, Sharing S13 Ep52
Download No_Entrepreneur_is_an_Island_Mentoring_Networking_Sharing_S13_Ep52.mp3 Walt Disney said, “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Marco Carvalho would like to share this lesson with a fellow
Daydreaming: 2 Hours To Boost Your Creativity S13 Ep27
Download Day_Dreaming_2_Hours_To_Boost_Your_Creativity_S13_Ep27.mp3 Some of the smartest, most creative people I know spend time doing nothing but thinking. For example Einstein was often criticized for his daydreaming. His form of daydreaming was to run his thought experiments. Experiments carried out completely
Skipping College To Start A Business S13 Ep19
Download Skipping_College_To_Start_A_Business_S13_Ep19.mp3 What would you think if your child, grandchild, niece or nephew came to you and said that they were skipping college to start a business? Almost a year ago, I interviewed Nick Titus who was soon to be a High
Be Willing To Be Weird
Below is the video and transcript for my commencement speech at ITU last month. The topic of the speech was on the entanglement of fear, failure and conformity. To be successful, we all must be willing to be weird. Be different. Use our creativity to win in the emerging creative economy. Note: The f
Innovation by Design: When Bad Designs Lead To Failed Innovations
Innovation is a process. It’s not just an idea that turns into a revolutionary product and changes the world. It takes work, trial and error, and most of all, design. Design can be the difference between a product, service, or experience that alters the way people live, and something that is forgott
