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The business of future gazing

The BBC has an interesting article the business of predicting the future …. The future comes in many shapes and sizes. One minute it is giant leaps to the stars, the next it is a journey through inner space. From contacting life on other worlds to creating artificial life down here on Earth, any fut

Phil McKinney
Phil McKinney
— 1 min read
The business of future gazing

The BBC has an interesting article the business of predicting the future ….
The future comes in many shapes and sizes.
One minute it is giant leaps to the stars, the next it is a journey through inner space.
From contacting life on other worlds to creating artificial life down here on Earth, any future is, in theory, possible.
It is the futurologist's job to map out a path for their employers, spotting business opportunities and risks, identifying social changes, and steering their company towards the best profits.
For the full article on BBC

Blogfuturepredicting the future
Phil McKinney

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Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

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