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Unintended Uses of Innovations

Have you ever noticed that many innovations end up being used in ways never contemplated by the inventors? Unintended uses are the first step to finding a pivot that creates opportunities. Some interesting examples include: Invention Original Use Actual Primary Use Telephone Broadcast audio content

Phil McKinney
Phil McKinney
1 min read
telephone

Have you ever noticed that many innovations end up being used in ways never contemplated by the inventors? Unintended uses are the first step to finding a pivot that creates opportunities.

Some interesting examples include:

Invention Original Use Actual Primary Use
Telephone Broadcast audio content to consumers 1:1 communications
Radio 1:1 communication to consumers Broadcast advertising-based content to consumers
TV Replace movies Followed the radio market with advertising
Cable Improved picture quality Premium-priced content
VCR Record TV shows Purchase/Rent movies

A mistake many innovators make is to fall in love with the original application of their idea and be closed to other uses. One way to avoid this is to prototype your idea so your customer can experiment and find their own application for it.

Put these prototypes in front of your customers and observe (empathic design) how they use them. Don't lead. Don't correct them on how to use it “correctly”. Let them discover how your idea solves a problem they are having.

Try it and it will amaze you at what you will find out.

Question: What other inventions can you come up with that became successful when there were unintended uses?

BlogCase StudiesHow ToInnovationunintended innovationsUnintended UsesUnintended Uses of Innovations

Phil McKinney Twitter

Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

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