This morning I gave a keynote at the Argyle Executive Forum event in NYC. The title of the talk was “Ignore The Obvious” covering a wide range of areas to help the audience better understand and use innovation as a competitive advantage:
- Doing the obvious is what everyone expects
- Doing the obvious is average which means its boring and who wants to be boring
- To ignore the obvious, you need to think differently.
- Our brains are wired to avoid risk … think of the feeling you get leaning over the edge of a cliff
- Innovation is a risk and people will avoid it out of “fear”
- One major roadblock for innovation is the “corporate hairball” .. the rules and assumptions that build up over time
- The corporate anti-bodies are part of every organization with the self defined charter to protect the organization from risk (violating the “rules”)
- The key to challenging the corporate hairball, the anti-bodies and to be successful in innovation is ask questions
- Not just any questions but killer questions
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